Studying Business allows students to acquire valuable skills which can be transferred into the workplace such as research skills, the ability to communicate effectively as part of a team, independent working and how to analyse feedback and be self-critical in their work. Since the courses contain an equal balance of coursework and examined units, students will also learn to be resilient by taking on board constructive criticism and acting upon it. Effective time management is key to achieving in this subject.
Key questions/concepts
Why do businesses segment the market?
Why is it important to use a range of primary and research methods to find out the target market's wants and needs?
How/why do businesses get feedback on a product/service from customers?
Why is it important for a business to know how many products to make in order to start to make a profit?
What risks do businesses face from outside the business when making new products?
What types of ownership are appropriate for a start up business?
How can businesses attract new customers and keep existing ones?
Why is it important for businesses to plan their future?
What are the main functional areas in a business?
Timeframe
Key vocabulary
Wider reading
Cambridge National Level 1/2 Enterprise and Marketing, Bayley T et al, Hodder Education 2019
www.bbc.co.uk/bitesize
Cambridge National Level 1/2 Enterprise and Marketing Student Textbook, Bayley T et al, Hodder Education 2019
Designing a product for a specific business idea: How will you decide to segment your market?
What primary and secondary market research techniques will you use? What are the advantages and disadvantages of the different methods?
What will your product look like? How can you use the S.C.A.M.P.E.R model to improve your design?
How many products will you need to make to break even? How will changing price affect the break even point?
What risks will your business face when creating your new product?
Start It Up: The Complete Teen Business Guide, Kenryn Rankin
https://www.oberlo.co.uk/blog/how-to-start-a-business. A step by step guide
Business Stripped Bare, Adventures of a Global Entrepreneur Sir Richard Branson
What is branding and why is it important for a business to have a brand image?
As well as choosing a brand name and designing a logo, what other techniques will your business use for its brand image?
What is promotion and why is it important for your business to promote its products?
This year will complete outstanding theory as listed in Year 10 scheme of work.
What types of business ownership are available to entrepreneurs?
Where do entrepreneurs get their finance from?
Why do businesses need to plan for their future? What goes into a Business Plan?
What are the main functional areas of a business?
Strong Woman: The Truth About Getting to the Top Karren Brady. The work and life of a non-conventional business woman in a male industry
How I Made It: 40 Successful Entrepreneurs Reveal How They Made Millions Rachel Bridge. Features lots of tips for anyone thinking of starting their own business
A Paper Boy's Fable: The 11 Principles of Success, Deep Patel
From September to March, students will focus on completion of R066 (from Year 10)
What do you need to consider when planning a promotional pitch? Why is it important to plan?
How do you evaluate your performance when pitching to an audience? What improvements can you make?
What are the four main sectors of industry?
How can businesses be owned?
Why are organisations structured in a specific way?
Cambridge Technicals Level 3 Business, Bayley,T et al, Hodder Education 2016
Business support websites such as www.gov.uk, www.bgateway.com/resources
Business education sites such as www.tutor2u.net, businessballs.com
What factors influence customers' behaviour?
What are corporate standards and corporate profiles of a specific business?
How can written communication be evaluated from the point of view of fitness for purpose/audience?
Wicksteed Park is our Case Study - would be helpful to familiarise yourself with the park's corporate profile - www.wicksteedpark.org
The Tipping Point: How Little Things Can Make A Big Difference,Malcolm Gladwell
What skills do you need for the role of Project Manager?
How can project planning tools be used to aid project management? - Gantt chart, Critical Path Analysis, Work Breakdown Structure, Stakeholder Communication Plan, Budgets.
How can influencing factors be monitored within influencing factors of Project Management?
https://www.projectmanager.com/project-management
Scrum: The Art of Doing Twice the Work in Half the Time, Jeff Sutherland
What is the role of Marketing within Business?
What constraints do specific businesses face when marketing their services?
What are the best methods of Market Research to gather information in relation to a specific proposal?
www.green-umbrella.biz - Is a good website to subscribe to to receive frequent emails about digital marketing tips
Buy.ology: Truth and Lies About Why We Buy, Martin Lindstrom
What are business protocols (i.e. Authority/confidentiality/checking/security/employment) and why are they important?
What does a business need to consider when arranging meetings and travel arrangements?
What is the purpose of business documents? What do they contain?
What is the purpose and importance of meeting documentation? Why does it need to be checked carefully?
How are business tasks prioritised?
www.business.org would be good for finding out about Finance documents
Work Like A Woman: A Manifesto for Change Mary Portas. A new way of working full of ideas to improve the future for us all
The Google Story, David A Vise
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